I’ve done some research and opinions, as always, vary. Here’s some of my favorite details and information.
Jane Friedman says it’s time to stop blogging unless your a new author/blogger. The article of reference is here.
Paranormal author Jami Gold covers the question of authors needing a website or blog at all. This article is here. She feels they’re both important and even conducts workshops on them.
Do authors really need a blog by Belinda Pollard, to me, she seems to feel the same, if you’re not a best-selling author, build up your audience.
But, if you do become a best-selling author. How do you say goodbye? Or do you drop to that once a week thing?
Through all of this, I saw no definite, clear answer. Or how often to make your blog appearance.